On April 1, the 2016 spring product promotion conference of Kotai heavy industry was grandly held in Yantai. The conference was hosted by Weifang Pengyu Construction Machinery Co., Ltd., the agent of Kotai heavy industry. Li shunzhou, deputy general manager of Kotai heavy industry, attended the promotion meeting and introduced Kotai heavy industry and road roller products to more than 100 customers. The atmosphere was warm and face-to-face communication narrowed the distance between manufacturers and customers.
It is reported that Kotai heavy industry product promotion conference has been fully launched all over the country, and has been held more than 20 times in Xinjiang, Hubei, Zhejiang and other places. From south to north, from east to west, Kotai people are active everywhere. Through face-to-face communication with customers and flexible and effective promotion policies, Kotai heavy industry brand and Kotai heavy industry roller are well known by more and more users and lay a good foundation for the next market operation.
Kotai heavy industry rising against the trend
Since 2012, during the adjustment period of the continuous decline of China's construction machinery industry, the sales of Kotai heavy industry road roller have been reported frequently at home and abroad. From the continuous winning of engineering projects in Shandong, Lanzhou and Yunnan to the close cooperation with alliance enterprises in Anhui, Xinjiang and Guangdong, the domestic sales have increased continuously in recent years, and the overseas export orders have also continued. In 2014, a single export of 100 full hydraulic rollers set a new record for the single export of full hydraulic rollers in China's construction machinery industry.
"There are still business opportunities in the market downturn, and the waves wash the sand, and the business opportunities are often left to those who are prepared". Li shunzhou is full of confidence in the steady development pace of Kotai heavy industry. Kotai heavy industry has not entered the domestic market for a long time, but its development is rapid. It has been "practicing internal skills" with a down-to-earth attitude, focusing on the production and creation of full hydraulic roller. In the face of market changes, it can adapt to the time, take the "differentiation route" and enhance the functionality and competitive advantage of products. It is because of this that Kotai heavy industry achieved a year-on-year growth of 9% in 2015, becoming the only roller manufacturing enterprise in China to achieve positive growth.
Based on high-end innovation and development
At the promotion meeting, deputy general manager Li shunzhou explained the difference between full hydraulic and mechanical roller to the majority of customers in simple terms, and introduced the main characteristics of Kotai heavy industry products, which aroused the great interest of the participating customers.
Based on the high-end market, Kotai heavy industry produces all hydraulic rollers to make up for the vacancy of Chinese brands in the domestic high-end roller market. Compared with the ordinary mechanical roller on the market, the operation comfort, driving safety and work efficiency have been significantly improved. More importantly, while paying attention to the improvement of quality, Kotai heavy industry full hydraulic roller connects the machine price with ordinary mechanical roller, and is committed to "allowing customers to buy full hydraulic products at the price of mechanical roller".
In addition, the automatic oil rolling patent independently developed by Kotai heavy industry highlights its innovation in humanized design. Compared with the traditional manual oiling treatment method, the automatic oiling device is safer, more efficient and lower cost. Each tire is equipped with rollers. The operator can control the rollers in the cab, and the rollers will automatically oil the tires during driving. This fully automatic humanized device can not only liberate workers from the complex and harsh working environment, effectively reduce unnecessary material costs and greatly improve work efficiency.
Considerate service creates more value for customers
At the same time of product differentiation, Kotai heavy industry also implements a different service strategy in terms of service. It not only provides customers with lifelong man hour free service and gives customers strong psychological protection, but also carries out the "spring warmth sending activity" every spring to warm every customer's heart with sincere and sincere service. The activity of "sending warmth" in spring is an important part of the annual work of after-sales service of Kotai heavy industry.
At the promotion meeting, Li shunzhou said that Kotai heavy industry will further improve the timeliness of service, the efficiency of troubleshooting, the timeliness of spare parts supply, as well as the technical level and service attitude of after-sales service personnel, effectively improve the overall satisfaction of users and friends, so that Kotai heavy industry products can create more economic benefits for customers and achieve win-win results.
In addition, the on-site delivery ceremony was held, and a 225h-2 single drum roller was officially delivered to the user. Boss Yang from Zhaoyuan now owns four road rollers, two single steel wheels, one double steel wheel and one rubber wheel roller. He is a loyal user of Kotai heavy industry. He said that in addition to reliable quality and high cost performance, service is also one of the important factors. Regular inspection and "warmth in spring" made him praise the service of Kotai heavy industry. Rising against the trend is not only a symbol of strength, but also represents the affirmation of users and the recognition of the market. Facing the treacherous market, just like the meaning of the trademark of Kotai heavy industry, Kotai heavy industry will always adhere to the business philosophy of "people-oriented and striving for the first bravely". With the persistence of excellent product quality, the shaping of differentiated performance and the unremitting innovation of technology, Kotai heavy industry will stride forward to a more brilliant future.
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