Overcome difficulties and overcome difficulties, break through conventional, and Kotai heavy industry increased by 24.2% in 2016-

[on site report of China Road Machinery Network] according to statistics, in 2016, the sales of 11000 rollers increased by 13%, while the sales of road rollers of Kotai heavy industry achieved double-digit growth in many indicators such as the number of rollers, sales revenue and net profit, reaching 24.2%. Kotai heavy industry takes the full hydraulic roller as the starting point. After several years of development, it has gradually become a rising star in the roller industry and a leading enterprise in the industry. The reporter of China Road Machinery Network explored the secret of the rapid development of Kotai heavy industry through the 2017 business conference of Kotai heavy industry.

Kotai heavy industry 2017 business conference with the theme of "gratitude to peers and win-win future"

From January 7 to 8, 2017, the 2017 business conference of Kotai heavy industry with the theme of "gratitude to peers and win-win future" was grandly held in Qingdao, Shandong Province. More than 80 leaders including Yao luting, general manager of Qingdao Kotai Heavy Industry Machinery Co., Ltd., Li Jianxun, executive deputy general manager, Li shunzhou, deputy general manager, Li Guoping, deputy general manager and agents from all over the world attended the meeting. The meeting summarized the marketing work in 2016, issued the business policy for 2017, and commended the agents with outstanding sales work in 2016.

Kotai heavy industry 2017 business conference with the theme of "gratitude to peers and win-win future"

Kotai heavy industry 2017 business conference with the theme of "gratitude to peers and win-win future"

Leadership seat of 2017 business conference of Kotai heavy industry with the theme of "gratitude to peers and win-win future"

Guest seat of Kotai heavy industry 2017 business conference with the theme of "gratitude to peers and win-win future"

In recent years, under the severe situation of the slowdown of global economic growth, the downturn of the overall national economic situation and the sharp decline of some sectors of China's construction machinery industry, Kotai heavy industry has reviewed the situation and made comprehensive adjustments and major changes. By accelerating the speed of product improvement, improving the internal quality of products, and continuing to carry out service activities such as "free working hours for life" and "sending warmth", we have still maintained a good development trend and formed a contrarian growth situation. The domestic sales volume of roller products has increased by more than 30% for five consecutive years, the export volume has remained in the forefront of the domestic industry, and the export order record of all hydraulic roller has been continuously created, The 100 full hydraulic rollers exported to North Africa in December 2014 have also become the largest single order in China's construction machinery industry.
In 2015, Kotai heavy industry once again created the myth of hydraulic roller manufacturing. In one month, from zero drawings to prototype, and then to four 33 ton rollers, the products were successfully delivered to customers in Guizhou. According to Yao luting, the general manager, all the employees of Qingdao Kotai Heavy Industry Co., Ltd. play a decisive role in the creation of such a miracle. He said more than once: "employees are the greatest wealth of Ketai!" Kotai heavy industry has a very combat effectiveness and is most proud of the staff team, which is the guarantee for Kotai heavy industry to break through successfully and create a sales miracle again in 2016.

Speech by Yao luting, general manager of Qingdao Kotai Heavy Industry Machinery Co., Ltd

Increasing influence
Yao luting, general manager, said proudly in his speech that the brand reputation of Kotai heavy industry has increased year by year, which has won the favor of more and more end users, highly recognized by industry insiders and peers at home and abroad, and respected by competitors in the market.
Indeed, the development of Kotai heavy industry is obvious to all. On October 17, 2016, at the "2016 annual meeting of pavement and compaction machinery industry" held by the pavement and compaction machinery branch of China Construction Machinery Industry Association, Kotai heavy industry was elected as the vice president unit and President Yao was elected as the vice president. Ketai focuses on hydraulic roller, and the enterprise growing year by year is Kotai, Becoming Vice President is recommended by peers and even competitors.
On January 3, 2017, China Road Machinery Network and construction machinery e-commerce network released the 2016 ranking of Chinese compaction machinery users' brand attention in Beijing, and Kotai heavy industry was listed again. Through the continuous efforts of all employees of the company, Kotai has entered the list of "top ten brands of China's pavement machinery products", won the "Top50" product award of China's annual construction machinery product for six consecutive years, and has become one of the suppliers concerned and preferred for major engineering projects at home and abroad.

Li Jianxun, executive deputy general manager of Kotai heavy industry, presided over the meeting

Channel optimization and increase of large customers
The net profit of Kotai heavy industry increased significantly in 2016. General manager Yao luting believes that this is due to the lower steel price and lower cost at the beginning of the year; And the company continues to strengthen management, open source and save expenses; Another key factor is that the large tonnage roller has been recognized by users and achieved the first sales performance in the large tonnage roller industry.
In 2016, with the remarkable achievements of Kotai heavy industry, the construction of agent team and the continuous development of market channels, the agent team has also changed greatly, the channels are more optimized, and the agent team is growing. Some high-end users are also willing to become regional agents to help sell products. In addition to the agents with outstanding sales, the sales performance of most agents has increased steadily, and the olive type agent team has emerged. In addition to the changes in the agent team, there are also new changes in the composition of customers. The road rollers of Kotai heavy industry have won more bids in the procurement bidding of provincial road and bridge companies and Chinese prefix enterprises, and large private construction enterprises in the region have also chosen Kotai's products. These changes in 2016 have proved that Kotai heavy industry has entered the ranks of first-class enterprises in the road roller industry.

Xie Huali, general manager of Xinjiang Jinlichen Electromechanical Equipment Co., Ltd., the agent, shared sales experience

Ge Yajun, general manager of Zhengzhou Jebsen Construction Machinery Co., Ltd., the agent, shares management experience

Agent Liu Liancheng, general manager of Weifang Pengyu Construction Machinery Co., Ltd., shared his sales experience
Absorb the essence of traditional culture and innovate corporate culture
"Di Zi Gui, sage's instruction, filial piety at first, sincere faith at second, universal love for the public, benevolence and spare strength, then learn literature..." was read in a neat, sonorous and powerful way. At the dinner of 2017 business meeting of Kotai heavy industry, Yao luting, general manager of Kotai heavy industry, together with senior leaders and employees, stood on the stage and recited the 360 sentence and 1080 word Chinese classic Di Zi Gui in four minutes.

The senior leaders of Kotai heavy industry recite the classic "disciple rules" with the employees

In our traditional concept, "Di Zi Gui" is an ordinary chapter recited by preschool children. The predecessor of "Di Zi Gui" is the "enlightenment text" written by scholar Li Yuxiu during the Kangxi period of the Qing Dynasty. As the name suggests, it is the enlightenment text for educating children. However, in Kotai heavy industry, it has a different meaning. Before going to work every morning, the employees of the whole company should chant the full text of "disciple rules". General manager Yao luting proudly said at the meeting that the employees of the whole company will recite it.
In the eyes of President Yao, this classic of Chinese culture has all the codes and norms that should be observed at home, abroad, treat people, receive things and study, and teach people the truth of being a man and doing things! The employees of Kotai heavy industry began to read the rules every morning. Over time, it has a subtle impact on their behavior and has become the basis of Kotai heavy industry's distinctive corporate culture.
Absorbing positive energy from Chinese traditional culture and through the improvement of ideological realm, it has formed professional, focused and leading core values; The enterprise spirit of people-oriented and striving for the first bravely; It has formed a business philosophy of people-oriented, continuous innovation and the pursuit of perfection.

Li shunzhou, deputy general manager of Qingdao Kotai Heavy Industry Machinery Co., Ltd., read out the commendation decision

At the award ceremony of excellent agents, Li shunzhou, deputy general manager of Qingdao Kotai Heavy Industry Machinery Co., Ltd., read out the recognition decision. At the meeting, five excellent agents, two best breakthrough awards and 10 excellent agent sales managers were commended.

Yao luting, general manager of Kotai heavy industry, and Li shunzhou, deputy general manager, presented awards to excellent agents

Li Jianxun, executive deputy general manager of Kotai heavy industry, presented the best breakthrough award

Li Guoping, deputy general manager of Kotai heavy industry, presented an award to the excellent agent sales manager

The general manager of agent Xinjiang jinlichen Electromechanical Equipment Co., Ltd. delivered an award-winning speech

Based on high-end and rapid development
Kotai heavy industry has not entered the domestic market for a long time, but its development is rapid. It has been "practicing internal skills" with a down-to-earth attitude, focusing on the production and creation of full hydraulic roller. In the face of market changes, it can adapt to the time, take the "differentiation route" and enhance the functionality and competitive advantage of products.
Based on the high-end market, Kotai heavy industry produces all hydraulic rollers to make up for the vacancy of Chinese brands in the domestic high-end roller market. Compared with the ordinary mechanical roller on the market, the operation comfort, driving safety and work efficiency have been significantly improved. More importantly, while paying attention to the improvement of quality, Kotai heavy industry full hydraulic roller connects the machine price with ordinary mechanical roller, and is committed to "allowing customers to buy full hydraulic products at the price of mechanical roller".

Employees of Kotai express "grateful heart" in sign language
The automatic oil rolling independently developed by Kotai heavy industry highlights its innovation in humanized design. Compared with the traditional manual oiling treatment method, the automatic oiling device is safer, more efficient and lower cost. Each tire is equipped with rollers. The operator can control the rollers in the cab, and the rollers will automatically oil the tires during driving. This fully automatic humanized device can not only liberate workers from the complex and harsh working environment, effectively reduce unnecessary material costs and greatly improve work efficiency.

Delegates visit Kotai heavy industry factory

Delegates visit Kotai heavy industry factory

Delegates visit Kotai heavy industry factory

At present, Kotai has formed four series and more than 60 varieties of products, including full hydraulic single steel wheel, full hydraulic double steel wheel, full hydraulic rubber wheel and waste compactor, with a tonnage of 3-36 tons. For more than ten years, the annual export volume of all hydraulic rollers has averaged more than 200. The success of Kotai heavy industry lies in the full hydraulic single steel wheel roller produced by strong technical accumulation, which accurately cuts into the blank spot of the market.

Kotai heavy industry road roller products just off the assembly line

Kotai heavy industry road roller products

Group photo of conference representatives
As a rising star in the field of road rollers in China, Kotai heavy industry has always regarded the business philosophy of "professional, dedicated and leading" and the mission of "making the best all hydraulic roller in China". In the international market, after years of market development, Kotai heavy industry has initially established an overseas sales service system. Its products are exported to more than 30 countries and regions such as Australia, Russia, Brazil, Venezuela, Saudi Arabia, Algeria, Iran, Egypt, Chile, Ethiopia, India and Iraq. The export volume of all hydraulic rollers ranks first in the domestic industry, It has also become the representative of the "made in China" in the field of construction machinery, which is famous for the new generation of overseas enterprises.
Good market performance and excellent product quality make the "kotai" brand famous at home and abroad. We believe that Qingdao Kotai heavy industry will usher in a more brilliant tomorrow.
[original report by Chai Xinan, reporter of China Road Machinery Network, please indicate the source for reprint]